I don’t watch much TV; therefore, I don’t see a lot of previews or advertisements for movies. I also don’t read newspapers really, and the only time I ever bought magazines on a regular basis was during my later years of high school. The main way I find out about movies and concerts is by word of mouth. If a friend of mine has similar interests as me and told me that they really liked a particular movie, then it is likely I will want to see it as well. Another popular way that I hear about movies and concerts is through Facebook. People always seem to be posting what they are doing or what they will be doing, and by reading their statuses I find out what events are coming up.
I don’t dismiss traditional PR and advertising, it’s just that my lifestyle does not involve a large variety of media on a regular basis. With the rise of technology, some, especially young people, turn mainly to electronic sources to get information. The most recent article I found about how long the average person spends on the Internet each week was from 2009, and the answer was 13 hours, which I’m sure has risen in the last two years. Considering how much time people spend on the Internet, it’s not hard to see that PR and advertisements are more accessible online and reach larger audiences than in traditional form.
Steve Simon from SSPR said that technology has impacted the way messages are disseminated, not the messages themselves. He also said that online media has allowed for PR to reach more audiences, and that traditional PR will not die out from new technology. I agree that the online media allows more audiences to be reached. The way we all get our news is based off our lifestyle, preference and age. Older people tend to stick to more traditional ways of getting information, and younger generations continue to dominate the electronic forms. I prefer not to watch a lot of TV, but I do spend a lot of time on the Internet and socializing, and because of that I get much of my news by word of mouth and sites like social networks. I think more people will be targeted and become aware of upcoming events, such as movies or concerts, with various technology-based mediums distributing advertisements than solely by traditional PR.